REC Watches is a brand new Danish watch company. It was first created in 2014. The concept consists in salvaging old materials to create brand new timepieces that are unique and that capture the essence of all the materials used to put them together. REC watches can be described by using three simple words: innovative, unique and modern.
This unique can be divided into three steps:
- Recovering: Identifying and salvaging icons from all over the world, tracking their story and origin.
- Recycling: The components of the salvaged icons are recycled to their full extent, preserving as much of their components as possible.
- Reclaiming: The recycled components are repurposed as components in a brand new and utterly unique timepiece.
Petrol heads and watch fanatics to the bone, our ambition with REC Watches is to transform those passions into truly unique timepieces. Instead of some obscure year of establishment, every single REC timepiece incorporates salvaged, recycled iconic parts. A concept which we named RECOVER, RECYCLE, RECLAIM - or just REC for short.These watches are - born with a story, visually unique and built to last a lifetime!